LEGO Introduces the NINJAGO The Old Town 15th Anniversary Set
Amy Duong — December 11, 2025 — Art & Design
References: lego
LEGO NINJAGO The Old Town 15th Anniversary set launches on January 1 2026 as a large-scale modular build celebrating NINJAGO history. The set includes 4,851 pieces and ships with 23 minifigures covering the original ninja cast and three exclusive figures — Young Wu, Young Garmadon, and The First Spinjitzu Master. The build comprises four modules: a front gate, a post office/workshop, a three-storey tower, and a lookout, which can be connected in a circle or laid out in a linear arrangement.
The completed model measures roughly 53 × 44 × 34 cm and features multiple interactive elements. These include a functional crane, a zip line for minifigures, a tea cart, a hidden entrance, an exploding wall, a carpenter’s workshop, a cherry blossom tree, and a secret hideout. The set is priced at £269.99 in the UK / $299.99 in the US and will be available via official LEGO channels.
Image Credit: LEGO
The completed model measures roughly 53 × 44 × 34 cm and features multiple interactive elements. These include a functional crane, a zip line for minifigures, a tea cart, a hidden entrance, an exploding wall, a carpenter’s workshop, a cherry blossom tree, and a secret hideout. The set is priced at £269.99 in the UK / $299.99 in the US and will be available via official LEGO channels.
Image Credit: LEGO
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Modular Storytelling in Playsets — The ability to rearrange playset modules offers consumers dynamic storytelling opportunities, enhancing engagement and creative play.
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Interactive Play Components — Incorporating functional elements like working cranes and zip lines into toy sets enriches user interaction, offering a more immersive experience.
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Anniversary Edition Collectibles — Special edition sets, such as those released for anniversaries, attract collectors by adding exclusivity and historical significance to play products.
Industry Implications
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Construction Toy Market — The expansion of sophisticated, large-scale building sets represents a movement toward serving older markets interested in complex constructions.
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Nostalgia-driven Marketing — Leveraging nostalgia through commemorative products taps into emotional connections, enticing purchases beyond typical toy consumer demographics.
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Interactive Entertainment* — The fusion of interactive elements in traditional toys creates cross-segment appeal, blending the tactile joy of physical play with kinetic features.
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