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Shoe Designers Tackle Concept Car

Nike ONE

— March 12, 2008 — Autos
Asking a shoe designer to come up with a car, is like asking a sex toy designer to come up with a shoe. Oh wait, I forgot about the Dildo Shoe. So why shouldn't Nike ONE design team have a go at a concept car. This design may be the answer. It's just so out-there it looks more like it belongs in Speed Racer.


Implications - Any company seeking media attention and a short-term burst of fervent brand interest would be wise to invest in concept products. They show the company is on the forefront of emerging technology and is willing to push the boundaries of conventional wisdom and product development.
Trend Themes
1. Concept Products - Creating concept products can generate media attention and fervent brand interest, showcasing the company's innovation and willingness to push boundaries.
2. Emerging Technology - Investing in emerging technology can help companies establish themselves as forward-thinking and at the forefront of industry trends.
3. Unconventional Design - Embracing unconventional design elements can attract attention and differentiate a company's products from competitors.
Industry Implications
1. Fashion - The fashion industry can explore concept products and unconventional design to create unique and attention-grabbing products.
2. Automotive - The automotive industry can incorporate emerging technology and unconventional design to create innovative and futuristic concept cars.
3. Technology - The technology industry can invest in concept products and emerging technology to showcase their advancements and establish themselves as industry leaders.
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