Asking a shoe designer to come up with a car, is like asking a sex toy designer to come up with a shoe. Oh wait, I forgot about the Dildo Shoe. So why shouldn't Nike ONE design team have a go at a concept car. This design may be the answer. It's just so out-there it looks more like it belongs in Speed Racer.
Implications - Any company seeking media attention and a short-term burst of fervent brand interest would be wise to invest in concept products. They show the company is on the forefront of emerging technology and is willing to push the boundaries of conventional wisdom and product development.