The Night Re-imagined is the latest campaign from Samsung in which the brand lit up London's night sky to demonstrate the low-light photo capabilities of its Galaxy S9 and S9+ models.
To pull off this stunt, the brand installed colorful lasers to project across the Thames River. The 16 lasers all featured different colors, and came together to form rainbow beams next to London's heavily photographed landmarks, like the Tower Bridge and the Tower of London.
The overall goal of this installation was to encourage consumers to shoot nighttime photography - a task which is simplified with Samsung's newest models, as the phone's camera can capture gorgeous images even in the dark.
Image credit: John Nguyen/PA Wire via Samsung