The New Way Of Tracking Brands.

 - Jan 26, 2006
References: freep & agendainc
These days, advertisers are giving entertainers lots to rap about, from Cadillac and Cristal to Mercedes and Moet. Hip-hopper Ludacris declared, "It's the knick-knack-patty-whack still riding Cadillacs" in "Get Back." Singer Mariah Carey's "It's Like That" dance tune proclaimed, "I came to have a party open up the Bacardi." And in Trina's song featuring Kelly Rowland there's a reference to "poppin' all that Cris" champagne.

In all, top music artists gave more than 1,000 shout-outs to some of the world's largest and most recognizable brand names in 2005, according to the Brandstand study by San Francisco-based pop-culture strategy firm Agenda Inc. The list, available on Agenda Inc, has for the past three years tracked the number of times brands are mentioned in the lyrics of songs on Billboard's Top 20 list.