'The Murray', a luxury hotel in Hong Kong that was designed by renowned architecture firm Foster + Partners, might not look particularly exceptional if one only saw it from a few stories up. However, the facade along the ground floor has a design that makes it stand out from other buildings. The hotel has exaggeratedly tall arches that rise from the ground up some 40 feet, making every entrance into the hotel feel like a grand display.
Though the uniform, square facade around the upper stories might not stand out, the design is actually quite clever. The windows set into the sides of the building are angled precisely to let light into the building during the peak of the day while naturally blocking the sunlight in the morning and evening.
Image Credit: <a target="_blank" rel="nofollow" href="https://www.fosterandpartners.com/">Nigel Young / Foster + Partners</a>, <a target="_blank" rel="nofollow" href="https://www.michaelweberphoto.com/">Michael Weber</a>
Why This Trend Is Growing
- Exaggerated Architecture
- Incorporating exaggerated architectural elements such as tall arches can create a unique and visually striking design.
- Creative Facade Design
- Innovative facade designs, such as angled windows, can optimize natural lighting and energy efficiency in buildings.
- Grand Entrance Experiences
- Creating grand entrance experiences can elevate the overall guest experience and leave a lasting impression.
Industries Being Reshaped
- Hospitality
- The hospitality industry can incorporate exaggerated architecture and creative facade design to differentiate their properties and provide memorable experiences for guests.
- Architecture and Design
- Architects and designers can explore the potential of exaggerated architecture and innovative facade design to create visually stunning and functional buildings.
- Urban Development
- Urban developers can leverage grand entrance experiences to enhance the aesthetics and appeal of their projects, attracting both residents and visitors.
