Vogue Italia's September 2012 'The Mundane Is To Be Cherished' editorial is anything but mundane. Model Milla Jovovich commands a crowd of protestors in what appears to be a mock demonstration, brought to life with brazen signs that read "Torture Is Barbaric" and "Abuse Of Power Comes As No surprise."
Though Vogue Italia's political and/or social contentions may be blurred here given the interspersion of relationship advice (the most apparent of which is a sign emblazoned with the phrase "Romantic Love Was Invented To Manipulate Women"), stylist Jacob K stole the show with his timeless ensembles.
Vintage lace gowns with pleats, bows and excessive embroidery allowed Jovovich to stand out amid the chaos that is The Mundane Is To Be Cherished.
Key Themes Behind This Trend
- Socially Conscious Fashion
- Opportunity for fashion brands to create politically and socially charged campaigns.
- Timeless Vintage Style
- Space for designers to incorporate vintage elements into modern fashion to create a standout look.
- Mock Demonstrations
- Potential for organizations to use mock demonstrations as a creative way to make a statement.
Where This Applies
- Fashion
- Fashion brands can leverage political and social contentions to create impactful campaigns.
- Design
- Designers can incorporate vintage lace gowns, pleats, bows, and excessive embroidery into their collections.
- Activism
- Organizations can employ creative mock demonstrations as a form of peaceful protest and message spreading.
