With Passover just around the corner, The Matzo Project has released a line of small-batch matzo in unexpected flavors. While matzo has long been a Passover staple, it is often bland and flavorless with a texture similar to that of cardboard. This company is trying to turn matzo into a crave-worthy dish by giving the bread a boost of flavor.
The Matzo Project was founded by Ashley Albert and Kevin Rodriguez in order to make matzo "something that people wouldn't compare to cardboard." As a result, the duo has released a line of small-batch 'beta matzo,' which as been rolled, cut and toasted by hand. The matzo comes in bold and unexpected flavors, including salted, everything and cinnamon sugar. There is even a dessert-centric buttercrunch matzo in milk chocolate pecan and white chocolate cinnamon pecan.
The flavored matzo quickly sold out of all New York City locations, demonstrating the strong demand for artisanal products that cater to Jewish consumers.