The Luzinterruptus Art Show, known to local Warsaw residents as 'Recycling Sunday,' was on display for three days with the intention of educating the community on recycling. The Luzinterruptus Art Show used over 1,000 plastic bags -- green, yellow and blue -- to create a beautiful art exhibit.
Each of the garbage bags was inflated, attached to a string and tied to various objects including park benches, fences and bicycles. The overall effect was a stunning art and light show that was both beautiful and educational. The Luzinterruptus Art Show used recyclable bags and found ways to reuse them once the exhibit was over.
Implications - Businesses that can find entertaining and engaging ways to educate consumers on a particular topic will find that they are better able to garner the attention of consumers. Consumers will likely take part in educational activities that are compelling and interesting.