It makes sense that this exclusive C-Heads editorial, starring Naomi Lievens and Milous Ouwehand, was styled by Merinda Kate Jackson of The Lovers & Drifters Club. The girls look like they pledge allegiance to the club; they are drifters in every sense of the word, totally unmoored by the conventional trappings of society. They are girls who live for the freedom of the open road, never stopping to question their journey, but following it with complete and utter conviction.
There is an undoubted restless energy in this editorial. It is almost as though the girls have been in one place for too long, and they're aching to get on with their next adventure.
Gutterdust photographed the girls at their rest stop, posing in front of a hotrod Porche 99.11 3.2 T/R 1970.
Why This Trend Is Growing
- Rebellious Fashion
- Opportunity for disruptive innovation in creating edgy and unconventional fashion products.
- Alternative Lifestyle
- Opportunity for disruptive innovation in developing products and services that cater to individuals seeking alternative lifestyles.
- Travel and Adventure
- Opportunity for disruptive innovation in providing unique and unconventional travel experiences for adventure seekers.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the rebellious and nonconformist attitudes portrayed in this editorial to create bold and unconventional clothing lines.
- Travel Industry
- The travel industry can tap into the wanderlust spirit of the girls in this editorial by offering unique travel experiences catered towards individuals seeking adventure and exploration.
- Automotive Industry
- The automotive industry can cater to the adventurous and unconventional spirit of the girls in this editorial by designing cars that provide an edgy and freeing driving experience.
