This year The London Design Festival will feature 50 well-known artists' takes on the British road sign and put them on display throughout the city. Celebrating the classic signs' 50th birthday, these new designs are playing off of the simple and effective circle, triangle and square signage that Jock Kinneir and Margaret Calvert designed half a century ago.
The artists' personal variants are each unique -- some simple and others elaborate, using anything from rock and roll to politics as inspiration. One sign designed by Aubrey Powell draws from the iconic 'The Dark Side of the Moon' Pink Floyd album cover art. Another sign The London Design Festival will put on display is more controversial -- a red X drawn through a black swastika as Fuel Design Studio's version of the 'no right turn' sign.
The simple shapes of current road signs are not viewed as revolutionary. However, their ability to facilitate citizens' everyday actions as second nature shows the power of simplicity in design.