Special Edition Gaming Consoles

The Last of Us Part II PlayStation 4 Pro Bundle is Customized

The Last of Us Part II PlayStation 4 Pro Bundle has been unveiled by Sony as a new offering for avid gamers looking to celebrate the upcoming namesake game. The bundle includes a customized console that has been etched with character Ellie's tattoo across the front as well as on the DualShock 4 Wireless Controller. The console bundle was announced alongside a number of other limited edition peripherals for avid gamers to pick up this spring for a more immersive gaming experience.

The Last of Us Part II PlayStation 4 Pro Bundle is priced at $399.99, and also comes with a redemption code for gamers to use for downloading exclusive avatars, a theme and more for an even more immersive experience.

Limited Edition Gaming Bundles
Disruptive innovation opportunity: Create special edition gaming bundles customized with unique designs and features to enhance the gaming experience.
Customized Gaming Consoles
Disruptive innovation opportunity: Develop personalized gaming consoles that feature unique designs and customization options, appealing to gamers who seek a more tailored and immersive gaming experience.
Immersive Gaming Peripherals
Disruptive innovation opportunity: Introduce limited edition gaming peripherals that enhance immersion and provide added value to gamers, such as custom controllers and downloadable content bundles.

Who This Affects Most

Gaming Hardware Manufacturing
Disruptive innovation opportunity: Incorporate innovative manufacturing processes and design capabilities to create customized gaming console bundles that cater to the growing demand for unique gaming experiences.
Gaming Retail
Disruptive innovation opportunity: Collaborate with gaming console manufacturers to offer exclusive limited edition bundles and peripherals, attracting gamers seeking a more immersive gaming experience.
Digital Entertainment
Disruptive innovation opportunity: Develop and distribute immersive digital content, such as avatars, themes, and downloadable content, targeting gamers who desire a personalized gaming experience.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 5%
Freshness 9%