Personified Power Lines

The Land of Giants by Choi+Shine Sees Electrical Pylons as People

Power lines are an eyesore that many people could do without, but as it stands we need the power they deliver to live our daily lives, so The Land of Giants by Choi+Shine project sees the necessary utilities reimagined as large, statuesque people. Designed for the Landsnet company based in Iceland, The Land of Giants by Choi+Shine was created by the architecture firm as a way to give personality and life to an otherwise lifeless piece of our modern landscape.

Describing The Land of Giants by Choi+Shine, the architects explain: "Like the statues of Easter Island, it is envisioned that these one hundred and fifty foot tall, modern caryatids will take on a quiet authority, belonging to their landscape yet serving the people, silently transporting electricity across all terrain, day and night, sunshine or snow."

Personification of Infrastructure
Infusing personality and life into infrastructure, transforming it from an eyesore to a work of art.
Interactive Architecture
Creating architecture that engages with people on a personal level, bringing them into the conversation.
Elevated Utility Design
Challenging the norm of mundane utility design and creating structures that add value to communities.

Who This Affects Most

Architecture
Innovating the design and functionality of infrastructure to create a symbiotic relationship between people and the environment.
Urban Planning
Integrating interactive and innovative designs into cities and communities to create a more vibrant and dynamic environment.
Sustainable Energy
Using bespoke and unique designs to create renewable energy systems to power communities.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 56%
Freshness 8%