While social media platforms such as Instagram, Dropbox and Facebook often prompt users to post pictures, the Ku application is conversely encouraging users to stick to the written word. The device aims to help with the formation of more colorful and eloquent status updates, enabling many to put into words what they may be thinking, feeling or experiencing.
The name Ku is a shortened form of Haiku, hence its focus on the beauty of language. To begin, Ku's community members are prompted with questions regarding their most recent affairs and lunches. Once a particular sentence has been chosen, accompanying drawings can be placed next to the selected words.
Hashtags are also central to this smartphone tool. By categorizing one's posts, they can be more easily located and perhaps even commented upon.