Closed, a Hamburg-based jeans brand, has just presented their first vending machine for jeans in Florence, Italy. The idea is to place these vending machines at airports and train stations so that travelers and commuters can purchase clean, new trousers on the go.
While the denim vending machine is a prototype for now, it may soon become a global phenomenon. At the very least, it's a great PR stunt.
Closed Jeans was founded in 1978; since then, their casual denim has been seen on stars like Sarah Jessica Parker and Katie Holmes.