Free Standing Paperback Shelves

Paul Cocksedge's 'The Invisible Bookends' Holds Novels Minimally

Designer Paul Cocksedge's 'The Invisible Bookends' collection is a transparent, free-standing decor piece. The artist is concerned with visual elements as he asks his shoppers, "..would you want to own something, when all you can see is what it does, not what it is?"

The Invisible Bookends removes this optic distraction as it highlights the paperbacks rather than the actual shelving unit. Cocksedge's interest in functionality above all else is clear here as the set holds more than a meter and a half of material, ranging from magazines to hard covers to special edition novels.

This living or bedroom essential is also easy to install as it doesn't require any specific fitting and can therefore be placed on any office desk, windowsill or flat surface.

Transparent Home Decor
Opportunity to disrupt the home decor market by creating visually minimalistic and functional pieces.
Function Over Form Design
Opportunity to create designs that prioritize functionality to create minimalist, practical and visually pleasing decor pieces.
Simplicity Design Trend
Opportunity to address the move towards simple and minimalist design trends.

Industries Being Reshaped

Furniture Industry
Opportunity to create novel and practical furniture pieces that blur the line between form and function.
Home Decor Industry
Opportunity for the home decor industry to innovate by offering more practical and minimalist design options.
Book Storage Industry
Opportunity for the book storage industry to create novel and practical storage solutions.
SCORE
2.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 24%
Freshness 8%