‘The Holiday Lolita’ cover shoot for the latest Vogue Nippon Isetan Mania supplement features model Marloes Horst. Horst relaxes in front of the camera lens in resort-ready outfits that scream luxury and indulgence.
From sporting floppy hats that are worn at the Kentucky Derby to wading in the pool in an expensive looking frock, Horst really knows how to vacation extravagantly. Looking through the film of ‘The Holiday Lolita’ editorial, I can’t help but want to purchase a floppy straw hat!
What's Driving This Trend
- Luxury Resort Fashion
- Opportunity for designers and retailers to create and sell high-end resort wear for customers seeking luxury and indulgence during their vacations.
- Extravagant Vacation Style
- Fashion brands can capitalize on the trend of customers wanting to dress in opulent and high-fashion outfits while on holiday.
- Floppy Straw Hat Revival
- There is a market opportunity for hat designers and retailers to revive the popularity of floppy straw hats as a fashionable accessory for vacations.
Who This Affects Most
- Fashion Design
- Designers can create and market luxury resort wear collections catered towards customers seeking extravagant vacation style.
- Retail
- Retailers can stock high-end resort wear and floppy straw hats to meet the demand of customers looking for luxury holiday fashion items.
- Accessories
- Hat designers and retailers can focus on producing and promoting floppy straw hats as a trendy vacation accessory.
