If you have loved ones in your life who are just taking this hipster thing too far, you might want to consider holding an intervention for them, like the one shown in The Hipstervention parody campaign. Created by McCann Australia for shaving company Bic, the tongue in cheek commercial features a concerned mother and the drastic measures she had to take to get her son on a more mainstream path.
The Hipstervention outlines a number of unacceptable hipster behaviours, from grotesquely vintage outfits to excessively long beards and an aversion to showering that eventually drove away his girlfriend. Luckily the intervention goes well and the clean-shaven son wins back his girl at the end of the short video.
What Makes This Trend Stand Out
- Hipster Parody
- Opportunity for companies to create humorous campaigns that mock hipster culture and behaviors.
- Mainstream Shift
- Disruptive innovation potential in targeting hipsters who are taking their preferences to an extreme and nudging them towards more mainstream choices.
- Satirical Advertising
- Opportunity for brands to use satire and humor in campaigns to connect with consumers and address societal trends.
Sectors Adopting This
- Advertising & Marketing
- Advertising agencies can tap into the comedic potential of hipster mockery to create engaging and memorable campaigns for their clients.
- Fashion & Apparel
- Fashion brands can explore the hipster culture as a source of inspiration, creating mainstream clothing options that incorporate elements of hipster style.
- Personal Care & Grooming
- Companies in the personal care industry can develop products and campaigns that target hipsters and address their unique grooming and self-care needs.
