The Helm is a lifestyle brand that makes it easier for consumers to invest in women. The platform is committed to empowering female entrepreneurs by giving users the lastest female-founded products. Some examples of products include fashion favorites like Nili Lotan, Araks, and Rosetta Getty, as well as wellness brands like Daughter of the Land and Golde.
The Helm was founded by Lindsey Taylor Wood, whose team was able to invest almost $1.5 million of seed capital in 11 female-focused brands across the country. Its investment portfolio ranges from Connected Hardware to Design of the Future of Work. The company seeks to support women's voices in creating companies, business models, and technologies that will affect our future.
This platform is targeted for new conscious consumers who want their product purchases to make an impact.
Key Themes Behind This Trend
- Female-focused E-commerce
- Opportunity to create e-commerce platforms that focus on female entrepreneurship and products, empowering consumers to make impactful purchases.
- Investment in Women
- Opportunity for investment firms to focus on providing funds to women-led startups and creating a more diverse investment portfolio.
- Wellness-focused Products
- Opportunity for entrepreneurs to create wellness products targeted towards women and marketed through female-founded e-commerce platforms.
Where This Applies
- E-commerce
- The e-commerce industry has the opportunity to create female-focused marketplaces to support and empower women's entrepreneurship.
- Investment
- The investment industry can create more opportunities for women-led startups, increasing diversity in investment portfolios.
- Wellness
- The wellness industry has the opportunity to create more products targeted towards women and marketed through female-led e-commerce platforms.
