The FloatingBob, created by Austria-based entrepreneur Dieter Mayrhofer, allows pool-goers to easily enjoy the pool with their beverages. The floatation device uses suction technology to hold flat-bottomed drinks in cups or cans of various sizes without fear of tipping and is made from high-quality aluminium and stainless steel.
The buoyant device is approximately 6 inches and floats atop the water to make relaxing in the pool a breeze. The beverage can be easily taken out of the water for a sip with the small device still attached. The FloatingBob can also be used for pool games like beer pong where players try to throw a ping pong ball into red solo cups. The products are color-coated in red, blue, black, and silver so consumers can differentiate which drink is theirs.
Why This Trend Is Growing
- Suction Technology for Pool Accessories
- Disruptive innovation opportunity: Explore the use of suction technology to create other pool accessories that enhance convenience and functionality.
- Multi-purpose Pool Accessories
- Disruptive innovation opportunity: Develop versatile pool accessories that can be used for different activities, such as pool games or relaxation, to cater to a wider target market.
- Customizable Pool Accessories
- Disruptive innovation opportunity: Offer customizable pool accessories, allowing consumers to personalize their floats or holders with different colors, designs, or logos.
Industries Being Reshaped
- Pool Accessories
- Disruptive innovation opportunity: Improve existing pool accessories or create new ones that enhance the overall pool experience, such as drink holders, floats, or toys.
- Outdoor Recreation
- Disruptive innovation opportunity: Introduce innovative and convenient accessories for outdoor activities like swimming, camping, or picnics to enhance consumer enjoyment and convenience.
- Party Supplies
- Disruptive innovation opportunity: Develop unique and practical party supplies, like floating cup holders, to add value and convenience to social gatherings or events.
