The Face Magazine, a style glossy out of England, shut down in 2004. But despite economic conditions, the magazine seems to be making a return.
‘The Face’ had a solid 24-year run before closing, so style lovers everywhere are thrilled with their comeback. While nothing is set in stone, it’s nice to see that recessions don’t hold back some magazines.
Implications - The revival of The Face is a direct example of the power of consumers and WOM. Though cult followings do not always result in financial figures or other strong numbers, there is an infinite amount of value in gaining a loyal following. In this particular case, The Face was brought back to business out of sheer consumer demand.
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'The Face' Relaunches After 5-Year Absence
- By: Rachel BowmanJun 4, 2009 Updated: Mar 31 2011