The Ex by Zombie Industries is a creative shooting target that has stirred up a lot of controversy. As its name suggests, it is meant to represent an ex-girlfriend, one that tore out the shooters heart before becoming someone else's meal. Since it promotes violence against women, it is not surprising that the product has come under some heat. Of course, it is a clever marketing ploy as well.
Accompanying The Ex by Zombie Industries is a video showcasing the product for all to see. It is this aggressive film, which at one point says, "we killed this bitch," that has put up red flags everywhere. Since then, it has been renamed 'Alexa' and is a home wrecker 'with a wicked mean streak' rather than a heartbreaker.
What's Driving This Trend
- Controversial Shooting Targets
- Opportunity to create less controversial and more socially responsible shooting targets for gun owners.
- Offensive Marketing Tactics
- Opportunity to develop marketing strategies that avoid promoting violence against any group or individual.
- Gender Violence Awareness
- Opportunity to raise awareness about gender violence through responsible marketing and messaging.
Who This Affects Most
- Gun-related Industries
- Opportunity to create more responsible and socially conscious products for gun enthusiasts.
- Marketing and Advertising Industries
- Opportunity to reevaluate marketing strategies and messaging for potentially harmful or offensive products.
- Social Activism Industries
- Opportunity to leverage this controversial issue to raise awareness about gender violence and advocate for change.
