The Endo Tales is raising awareness for a common yet often misdiagnosed condition, Endometriosis. After being misdiagnosed with appendicitis, graduate student Eve Wallis made a commitment to better educate women on the painful condition, which one in 10 women have, but only 20% of the population has heard of.
The Endo Tales takes the form of print and digital media, and shares real world stories and experiences from those living with the condition. The project typically takes out ads in free newspapers, but has grown enough traction to make front page news. In addition, Wallis created a quick video to catch peoples' attention. The video features people trying to pronounce the word Endometriosis, followed by a link providing more information.
Image Credit: Eve Wallis
Key Themes Behind This Trend
- Menstrual Condition Awareness
- The Endo Tales aims to raise awareness for commonly misdiagnosed menstrual conditions, such as endometriosis.
- Personal Narrative Campaigns
- The Endo Tales demonstrates the power of personal narratives in raising awareness and advocating for more research and solutions.
- Multimedia Activism
- The Endo Tales combines print and digital media, including ads and videos, to bring attention to important social issues and inspire action.
Where This Applies
- Healthcare
- The Endo Tales highlights the need for more education, research, and solutions in women's healthcare, particularly for menstrual conditions.
- Media
- The success of The Endo Tales shows the potential for media to bring attention to social issues and promote change through personal stories and multimedia campaigns.
- Nonprofit
- Nonprofit organizations can learn from The Endo Tales' approach to raising awareness and engaging communities through personal stories and strategic partnerships with media outlets.
