The Endo Tales is raising awareness for a common yet often misdiagnosed condition, Endometriosis. After being misdiagnosed with appendicitis, graduate student Eve Wallis made a commitment to better educate women on the painful condition, which one in 10 women have, but only 20% of the population has heard of.
The Endo Tales takes the form of print and digital media, and shares real world stories and experiences from those living with the condition. The project typically takes out ads in free newspapers, but has grown enough traction to make front page news. In addition, Wallis created a quick video to catch peoples' attention. The video features people trying to pronounce the word Endometriosis, followed by a link providing more information.
Image Credit: Eve Wallis