The Danks is a new line of cannabis-inspired ice cream created by Long Beach Creamery and it shares four fun flavors that will be made available as of 4/20. Blue Dream, Pineapple Express, Granddaddy Purp and OG Kush Chip will be sold as a "stash," meaning that the pints come bundled with a freezer tote bag.
"Those amazing terpenes that give Blue Dream its blueberry undertones or the sweet tang of Pineapple Express. Why couldn't that terpene profile be an ice cream flavor?" Asked Dina Amadril, founder of Long Beach Creamery. While the frozen treats do not contain THC or CBD, they do capture the terpene profiles of cannabis strains. While there are many food and beverages that are infused with cannabis for the benefits the compounds provide, these fun treats solely focus on flavor.
Key Themes Behind This Trend
- Cannabis-infused Foods
- The trend of incorporating cannabis into traditional food products for flavor or medicinal benefits represents an untapped market for food and beverage companies.
- Flavor Innovation
- Discovering new flavor profiles through unconventional ingredients or flavor combinations is a key trend for food and beverage companies to engage customers.
- Cannabis-inspired Merchandising
- Non-cannabis products that use cannabis-inspired marketing and brand packaging is a growing trend in the cannabis industry that can be explored by companies in various industries.
Where This Applies
- Food and Beverage
- Developing cannabis-infused products like ice cream and other treats can be an innovative disruption opportunity for food and beverage companies looking to capitalize on a new market.
- Cannabis
- Marketing and selling non-cannabis products with cannabis-inspired packaging can be a new way for cannabis companies to expand their consumer reach and brand awareness.
- Retail and Merchandising
- Brands in various industries can capitalize on the growing popularity of cannabis by incorporating cannabis-inspired merchandising into their products or visual branding.
