Danish audio label Bang & Olufsen introduces its collection for the Fall/Winter 2019 season entitled 'The Classic and The Clash.' The seasonal range features four of its signature products that have been reworked in a color palette that is appropriate for the colder seasons.
The series highlights two speakers -- the 'Beoplay A1' and the Beoplay B6.' Additionally, the rest of the capsule includes the premium 'Beoplay H9' wireless headphones and the 'Beoplay E6' in-ear wireless earphones.' The Beoplay A1 is the pieces that arrive in all three seasonal colorways of Tan, Peony, and Chestnut. The Beoplay B6 is delivered in the dark Chestnut hue, the Beoplay H9 boasts the options of Chestnut or Peony, and finally, the E6 options in Peony.
Why This Trend Is Growing
- Seasonal Colorway Products
- Companies can capitalize on the trend of creating seasonal versions of their products that incorporate appropriate color palettes, as seen in Bang & Olufsen's Fall/Winter 2019 collection.
- Wireless Audio Accessories
- Technology companies can innovate their audio accessories by making them truly wireless and convenient, like Bang & Olufsen's 'Beoplay H9' wireless headphones and 'Beoplay E6' in-ear wireless earphones.
- Signature Product Redesign
- Companies can revamp their signature products and give them a new twist, as Bang & Olufsen has done with their 'Beoplay A1' and 'Beoplay B6' speakers in their Fall/Winter 2019 collection.
Industries Being Reshaped
- Consumer Electronics
- Consumer electronics can benefit from seasonal colorway trends and wireless audio accessories to create disruptive innovation opportunities.
- Home Decor
- Home decor companies can learn from Bang & Olufsen's strategy of redesigning and relaunching signature products in new seasonal color palettes.
- Fashion
- Fashion brands can draw inspiration from the concept of seasonal colorways, as seen in Bang & Olufsen's Fall/Winter 2019 collection for their audio products.
