The Circus by Igor Oussenko, a photographer based in Ural, Russia, has come to town. But instead of putting on an animal show, it puts on a fashion one. Taking on the role of ringmaster, IMG model Aspen foregoes the typical top hat and coat tails for looks that are a lot more edgy and contemporary. Of course, she does keep a hold of the whip.
Full of clashing prints, bright colors and curve-hugging silhouettes, the looks featured in The Circus by Igor Oussenko embraces the theme perfectly. Styled by Eugene Ilina, who pulled pieces from such labels as Prabal Gurung, Louis Vuitton, Isabel Marant and Stella McCartney, the photoshoot takes an eclectic and feminine approach to fashion. Makeup and hair was done by Kate Kudrina and Yaroslav Olkov respectively.
Key Themes Behind This Trend
- Fashion-show Circus
- The trend is to combine fashion shows with the aesthetics of circus performances by integrating animal-loving models in edgy and contemporary outfits and taking an eclectic and feminine approach to fashion.
- Bright-color Prints
- The trend is the use of bright colors and curve-hugging silhouettes with clashing prints in fashion photography inspired by circus themes.
- Animal-inclusive Fashion
- The trend is to feature models that are animal lovers while shooting fashion that challenges the typical top hat and coat tails.
Where This Applies
- Fashion Industry
- The fashion industry is witnessing an increase in the number of fashion shoots inspired by the circus aesthetic and animal-loving models.
- Photography Industry
- The photography industry is tapping into the circus aesthetic by integrating animal-loving models in shoots featuring eclectic, colorful, and feminine fashion.
- Animal Welfare Industry
- The animal welfare industry is benefitting from the trend of animal-inclusive fashion shoots that challenge the traditional roles and use of animals in circuses.
