These Purity rocking chairs sure are purty, ain't they? Scott Wilson made up these designs in his MINIMAL design studio, along with other chair designs.
Wilson formerly worked for IDEO, in their product design department, and then joined Nike as design director for their sports collaboration. Many of his Nike designs far surpassed sales expectations and became brand icons.
Implications - Furniture design has elevated to a point in which designers are creating new and exciting products almost as quickly as the design and release of new shoe models. When traditional sofas and chairs don't match the coveted avant-garde design direction, consumers go out looking for more interesting pieces. This is a time for experimentation and innovation in furniture design.