The North Face Releases its 'The Bright City' Collection
Ellen Smith — November 5, 2020 — Fashion
References: thenorthface.hk & hypebae
Arriving on the heels of its other winter releases, The North Face's 'The Bright City' collection is offering consumers a gender-neutral line of winter wear that centres around the color palette of black, purple and orange.
Inspired by city nights, this collection was specifically designed to keep consumers warm without compromising street style. The line includes a jacket and hoodie which has been updated to incorporate the brand's famed fleece sensibilities. The zip-up jacket is functional with two pockets in the front, and aesthetically pleasing with details such as an embroidered logo. A down parka is also available, arriving with interior pockets to keep one's personal belongings safe and dry.
The line is available to shop online now.
Image Credit: The North Face
Inspired by city nights, this collection was specifically designed to keep consumers warm without compromising street style. The line includes a jacket and hoodie which has been updated to incorporate the brand's famed fleece sensibilities. The zip-up jacket is functional with two pockets in the front, and aesthetically pleasing with details such as an embroidered logo. A down parka is also available, arriving with interior pockets to keep one's personal belongings safe and dry.
The line is available to shop online now.
Image Credit: The North Face
Trend Themes
1. Gender-neutral Winterwear - The trend of gender-neutral winterwear presents disruptive innovation opportunities in the fashion industry, allowing for more inclusive and diverse product offerings.
2. Functional Fleece Incorporation - The trend of incorporating functional fleece into winter apparel creates opportunities for disruptive innovation in the outdoor clothing and accessories industry, allowing for improved comfort and insulation.
3. Street Style-inspired Collections - The trend of street style-inspired collections in winterwear opens up disruptive innovation possibilities in the fashion industry, merging fashion-forward designs with functional cold-weather features.
Industry Implications
1. Fashion - The fashion industry can leverage the gender-neutral winterwear trend to develop more inclusive and diverse product lines, tapping into a larger consumer base.
2. Outdoor Clothing and Accessories - The incorporation of functional fleece into winter apparel offers disruptive innovation opportunities in the outdoor clothing and accessories industry, providing enhanced insulation and comfort for outdoor enthusiasts.
3. Apparel Retail - The street style-inspired winterwear trend presents disruptive innovation potential in the apparel retail industry, allowing retailers to offer unique and fashion-forward options for cold-weather attire.
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