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'The Big Draw' Campaign Encourages Drawing at This Amsterdam Museum

 - Nov 9, 2015
References: rijksmuseum.nl & archdaily
'The Big Draw' is a unique campaign that has banned cameras in the Rijiksmuseum Museum in Amsterdam. The initiative seeks to encourage drawing, an art form has decreased in popularity in favor of computerized technologies. A museum representative wanted to "help visitors discover and appreciate the beauty of art, architecture and history through drawing."

The museum regards taking pictures through cameras and smartphones as a passive and superficial experience. The campaign asks guests to take a break from the hustle and bustle of their busy lives and to take a step back to appreciate life through their own eyes. The Big Draw initiative pushes this message forward because it is believed that people are more analytic and observant when forced to draw, instead of just browsing.

Visitors to the museum were given paper and pencils for drawing, as well as workshops and classes that teach this important art form.