SodaStream has expanded beyond cola with the introduction of a new product called 'The Beer Bar.' With the rise of craft brewing, many consumers have become interested in the process of making beer at home. This device simplifies the home-brewing experience so that more people can enjoy home-crafted beer.
The Beer Bar is a carbonator that is designed to turn sparkling water into a beer concentrate. The beer produced by the machine has been dubbed 'Blondie' and it is described as having "a smooth authentic taste and a hop filled aroma." The home-brewing machine is similar to products such as the PicoBrew, which uses pre-packaged pods to make home-crafted beer.
While only available in Germany and Switzerland, the at-home brewing machine gives consumers an easy way to experiment with the process of making beer at home.