Beach-Ready Curling Irons

The Beachwaver Technology Offers Hassle-Free Curls

Wishing to provide women with hassle-free curls, celebrity hair stylist Sarah Potempa created the Beachwaver, an innovative curling iron which rotates in both directions.

Though it may look intimidating, the contraption is actually very simple. It is activated with a single button, giving you the option of rotating left or right. Whether you're interested in a casual, wavy beach look or a more glamorous, red carpet style, the Beachwaver has you covered.

Alongside the unprecedented rotation technology, the curling iron features an extra-long barrel, digital temperature control and no-kink clamps. The ceramic-tourmaline barrel is instilled with gold powder to encourage even heat distribution. Ultimately, the Beachwaver offers an easy method to achieve the hair of your dreams.

Rotating Curling Irons
The trend of rotating curling irons offers a disruptive innovation opportunity to simplify the process of curling hair.
Digital Hair Tools
The trend of digital hair tools presents a disruptive innovation opportunity to create more precise and customizable styling options.
Long Barrel Curling Irons
The trend of long barrel curling irons provides a disruptive innovation opportunity to accommodate different hair lengths and styles.

Sectors Adopting This

Beauty and Personal Care
The beauty and personal care industry can tap into the trend of rotating curling irons by developing innovative hair styling tools that simplify the curling process.
Fashion and Lifestyle
The fashion and lifestyle industry can explore the trend of digital hair tools to offer customers advanced styling options that can be easily customized.
Haircare Products
The haircare products industry can capitalize on the trend of long barrel curling irons by creating products that cater to different hair lengths and styles, promoting versatility and convenience.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 31%
Freshness 8%