The AWARE Laundry Lamp is a duel energy saving concept: it's a lamp and a laundry stand. Since a regular light bulb emits 95% heat, AWARE Laundry Light taps into that energy by producing a lamp upon which you can hang-dry your clothes. It lets you create your own design and be energy wise.
Implications - Environmentally conscious consumers prefer to purchase multifunctional products that save space and the Earth's resources. Designers can fulfill this need by creating artistic furniture that can double as a drying rack, or planters that double as air filters. Such "green" designs not only satisfy a target market, but also reinforce a company's dedication to social responsibility.