Watery Weights

The Attitube Uses Water Motion Resistance to Get You into Shape

The Attitube is one of the most interesting fitness devices I have ever encountered. The Attitube uses 'water motion resistance' to help you build core strength and balance.

Trying to carry a fish tank or a cooler full of water is no small feat. The water sloshes around, and makes a lightweight object difficult to control. That's the idea behind the Attitube. You fill it half to three-quarters of the way full with water and let 'er lift!

Check out the gallery to see the Attitube in action, or click on the links to your left to get the 411 on this watery weight.

Water Motion Resistance
Opportunity for fitness companies to develop more innovative and engaging workout devices.
Core Strength Training
Opportunity for fitness companies to create new products that focus on building core strength and balance.
Weighted Training
Opportunity for fitness companies to explore alternative methods of weighted training beyond traditional dumbbells and barbells.

Who This Affects Most

Fitness
Fitness companies can incorporate water motion resistance technology into their products and offer unique workout experiences.
Sports Equipment
Sports equipment manufacturers can explore the use of water motion resistance in developing new training equipment.
Physical Therapy
Physical therapy clinics can utilize water motion resistance technology to aid patients in building core strength and balance.
SCORE
2.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 20%
Freshness 8%