Wonderland Baking

Bakelab's 'The Alice Collection' is a Jabberwocky's Favorite Treat

Bakelab is so excited about the recent release of Tim Burton's Alice in Wonderland, that they have released 'The Alice Collection.'

This series of delectable sweets features handcrafted, baked goods inspired by Alice in Wonderland. From cupcakes that ask, "Who are you?" to curious blue mushrooms, The Alice Collection promises to make treats so delicious, even Tweedle Dum and Tweedle Dee can agree on it.

Implications - When films and stories are re-imagined for today's society, creativity sparks in consumers' minds. Because of this, art, designs, fashion and more are influenced. Ideas such as Bakelab's 'The Alice Collection' manage to contribute to the effect of the re-invention of the story.

Re-imagined Storytelling
Opportunity for businesses to create products and experiences inspired by popular films and stories.
Nostalgic Food Trends
Potential for nostalgic or themed food creations to resonate with consumers and tap into their fond memories.
Creative Collaboration
Collaboration between different industries such as film and baking to create unique and innovative products.

Where This Applies

Film and Entertainment
Opportunity for film studios to partner with food industry to create themed products based on popular movies and stories.
Food and Beverage
Potential for bakeries and food companies to create themed treats and products that resonate with consumers' nostalgic memories or interests.
Art and Design
Opportunity for artists and designers to collaborate with food industry to create visually appealing and unique themed products.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 64%
Freshness 8%