'Thanksgiving for Syria' is a new web app that allows consumers to share their Thanksgiving dinner with Syrian refugees. While Thanksgiving is often associated with gluttony, it is also a time for giving back. This app helps consumers share the bounty with Syrian refugees and make their own holiday more meaningful in the process.
Thanksgiving for Syria was developed by San Jose–based web developer Paul Katcher. The app works by calculating the cost of your Thanksgiving dinner based on the price of traditional holiday staples such as turkey, stuffing and pumpkin pie. The app then suggests what size donation each guest can make to help support Syrian refugees. After a donation has been calculated, users can select the charity they wish to donate to. The app will then direct users to each charity's individual donation page so that a safe and secure transaction can be made.
With so many consumers reflecting on what they are thankful for, this app provides a simple outlet for helping those who may not be quite as fortunate.
Why This Trend Is Growing
- Meal-sharing for a Cause
- Apps that facilitate meal-sharing for charitable causes can create a new model for philanthropy.
- Price-based Donations
- Using the cost of a meal to suggest a donation amount can be a disruptive innovation opportunity for charity fundraising.
- Social Sharing for Charity
- Integrating social media platforms with charity donation options through meal-sharing apps can expand awareness of causes.
Industries Being Reshaped
- Charity and Nonprofit
- Charitable organizations and nonprofits can leverage holiday meal-sharing apps like Thanksgiving for Syria to increase donations and awareness.
- Food and Beverage
- The food and beverage industry can partner with meal-sharing apps for charity events or promotions to increase public engagement and social responsibility.
- Technology
- Innovative web developers and tech companies can create new meal-sharing apps that monetize charitable giving, while also making it more accessible to wider audiences.
