The Macy's Thanksgiving Day Parade is time-honored tradition. As Design Crisis points out, the parade today is usually full of tame cartoon character balloons. That wasn't always the case, though, as these vintage photos show.
Design Crisis put together a retrospective of unusual parade floats that would most likely not make the cut today. Check out the links below for more pics from the Macy's Thanksgiving Day Parade.
Implications - A simple way for businesses to appeal to potential consumers is by reinventing a tradition by incorporating contemporary qualities. Businesses that can effectively restore the popularity of a historical convention will satisfy consumer demands for both vintage and modern characteristics.