Church's Chicken launched the 'Texas-Sized Meal' and 'Texas-Sized Combo' for a limited time. The meal includes a three-piece order of fried Church's Chicken as the main course as well as a jalapeno pepper to add a level of spice to the meal. The Texas-Sized Meal also comes with two side dishes that the customer can choose from the restaurant's regular-cost side dishes. On top of this, the meal is served with a baked 'Honey-Butter Biscuit.'
The Texas-Sized Combo is a slightly larger, more expensive version of the meal. At a price of $7.49 versus the meal's $5.99, customers will also receive a large drink to quench their thirst. Aside from this, customers are welcome to add the brand's add-ons to this combo as they would any other combo, such as upsizing parts of the meal or adding desserts.
The Texas-Sized Meal and Texas-Sized Combo debuted on April 14th and will be available until May 29th, at participating locations, while supplies last.
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What's Driving This Trend
- Regional-themed Fast Food Items
- Fast food chains can create regionally-specific menu items to attract customers looking for unique or nostalgic dining experiences.
- Limited-time Menu Items
- Creating limited-time menu items can generate excitement and urgency among customers to visit fast food chains and try the new items.
- Spicy Food Items
- Fast food chains can cater to customers' desire for spicy food by creating new and innovative spicy menu items.
Who This Affects Most
- Fast Food Industry
- Fast food chains can develop and market regional-themed and limited-time menu items to attract customers and increase revenue.
- Food and Beverage Industry
- Companies in the food and beverage industry can develop and distribute new products that cater to customers' desire for spicy food.
- Marketing and Advertising Industry
- Marketing and advertising agencies can assist fast food chains in creating targeted campaigns to promote their limited-time and regional-themed menu items to attract customers.
