Texas Longhorns Energy Takes Competition off the Field

 - Aug 5, 2010
References: brandedretailenergy & fastcompany
The University of Texas has struck a deal with Dallas-based Branded Retail Energy to begin selling renewable Texas Longhorns Energy. The University of Texas A&M has revealed a deal to begin selling energy, taking the storied rivalry of 'UT versus A&M' off of the field and onto the grid.

Branded energy like the Texas Longhorns Energy and A&M energy is seen as the next big thing in energy sales. Texas is known to be crazy over its sports teams, so maybe this move will work. I, for one, am eagerly anticipating Yankees Utilities, whenever that may be.