What is the trend of geek fashion?

Clothing that incorporates video game and nerd culture can be explored further, particularly in mainstream fashion.

What is the trend of gaming tattoos?

There is an opportunity in the tattoo industry to provide more designs and options that include elements from popular culture, such as popular video games.

What is the trend of nostalgia marketing?

Brands can tap into consumers' love for childhood memories and nostalgia to make their products more appealing, as seen in the popularity of Tetris-themed items.

What are the implications for the fashion industry?

Fashion brands can incorporate popular video game and nerd culture into their designs to appeal to a larger audience.

What are the implications for the tattoos industry?

Tattoo parlors can offer more designs and options incorporating popular video games, as seen with the popularity of Tetris tattoos.

What are the implications for the marketing industry?

Brands can use nostalgia marketing to appeal to consumers and increase their products' popularity, as seen with the success of Tetris-themed merchandise.

Tetris Tattoos: Geeky Shapes Make Their Way From Video Games to Skin

Tetris Tattoos

Game-Inspired Playable Puzzle Sets Image 1

Celebratory Stacking Game Consoles Image 1

Chicken Nugget-Shaped Gaming Devices Image 1

Geeky Shapes Make Their Way From Video Games to Skin

Cowbag — June 26, 2009 — Tech

References: cakeheadlovesevil

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People from all over the world are obsessed with Tetris—you name it and it’s been made in a Tetris version. The images in the above gallery feature nerdy tattoos (especially the heart tattoo) and uber geek-wear for fanatic Tetris fans.

Moving on from tattoos and onto clothes, I guess it is inevitable that the next step would be wearing Tetris-inspired clothing. And the wedding cake? Now that is seriously cool.

Implications - Games are becoming much more than just a form of entertainment to shoppers. Consumers are attracted to popular media because it provides a way to identify themselves. In order to increase its popularity, a company could integrate an aspect of entertainment into their products.

Trend Themes

Geek Fashion — Clothing that incorporates video game and nerd culture can be explored further, particularly in mainstream fashion.
Gaming Tattoos — There is an opportunity in the tattoo industry to provide more designs and options that include elements from popular culture, such as popular video games.
Nostalgia Marketing — Brands can tap into consumers' love for childhood memories and nostalgia to make their products more appealing, as seen in the popularity of Tetris-themed items.

Industry Implications

Fashion — Fashion brands can incorporate popular video game and nerd culture into their designs to appeal to a larger audience.
Tattoos — Tattoo parlors can offer more designs and options incorporating popular video games, as seen with the popularity of Tetris tattoos.
Marketing — Brands can use nostalgia marketing to appeal to consumers and increase their products' popularity, as seen with the success of Tetris-themed merchandise.

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