Testing Grounds Showroom by Form Us With Love is an exhibition held at the studio’s Stockholm space following the cancellation of Stockholm Design Week. The project brings together brands including BYBORRE, BAUX, String, Savo, and Tarkett, presenting furniture, textiles, acoustic systems, and interior products within a shared environment. The space is arranged as a working studio, where objects are placed in functional settings rather than isolated displays.
The showroom runs over several months and includes a program of talks, workshops, and events alongside the installations. Products are integrated into full-scale layouts that demonstrate material use and spatial application. The exhibition format allows for changes over time, with updated configurations and rotating elements introduced throughout the duration. The setting combines presentation, workspace use, and public access within a single interior.
Image Credit: Form Us With Love
What Makes This Trend Stand Out
- Multi-brand Collaborative Showrooms
- Shared exhibition environments that colocate complementary brands create platforms for bundled offerings and cross-disciplinary product ecosystems that could redefine retail discovery and procurement.
- Studio-as-exhibit Hybrid Spaces
- Designing showrooms to function simultaneously as working studios and public displays blurs production and presentation boundaries, enabling new models of live product development and community-engaged R&D.
- Temporal Rotating Installations
- Exhibitions that evolve with rotating configurations and extended programming foster continuous audience return and iterative product testing, opening possibilities for subscription-based exposure and data-driven design refinement.
Sectors Adopting This
- Interior Design
- The integration of full-scale, functional layouts in shared showrooms points toward scalable service offerings that combine spatial consulting with continually updated material libraries.
- Furniture and Textiles
- Placing products within lived-in settings across long-running exhibitions highlights opportunities for adaptive product lines and outcome-focused collections that respond to observed user interactions.
- Event and Exhibition Management
- Extended-duration programs with talks and workshops suggest a shift from one-off shows to sustained engagement platforms that monetize ongoing curation, audience analytics, and experiential sponsorships.
