Earthquake Flooring

The Terraviva Tile Collection Represents Imperfection and Time

Although the Terraviva tile collection may seem insensitive to the multiple earthquake occurrences happening all over the world recently, it actually holds quite a poetic and symbolic meaning. Instead of being inspired by natural disasters, it is in fact inspired by imperfection and the passing of time.

Designed by Massimiliamo Adami for Refin, the Terraviva tile collection not only brings an unusual focal point to living areas, it also shows a depth and character that is often missing from key parts of homes.

Earthquake Flooring
The Terraviva tile collection showcases the potential for earthquake-resistant flooring solutions.
Symbolic Design
Designs inspired by imperfection and the passing of time create unique and meaningful products.
Characterful Homes
Home design trends are embracing depth, character, and uniqueness in key living areas.

Industries Being Reshaped

Interior Design
The Terraviva tile collection presents a disruptive innovation opportunity for interior design companies to offer earthquake-resistant flooring solutions.
Architecture
Architects can incorporate symbolic design elements into their projects to create unique and meaningful spaces.
Home Improvement
Home improvement companies can capitalize on the trend of characterful homes by offering products and services that enhance depth and uniqueness in living areas.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 47%
Freshness 8%

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