Tequila-Infused Pizzas

Jose Cuervo Created 'Margarita Margherita' for National Margarita Day

Inspired by the increase in takeaway orders, Jose Cuervo created a special tequila-infused pizza for National Margarita Day called that's fittingly called the 'Margarita Margherita.' The alcohol-infused pizza fuses the classic ingredients of a Margherita pizza with a margarita cocktail, so that fans can enjoy a twist on a beloved kind of comfort food.

To prepare the Margarita Margherita pizza, the team uses dough that was fermented in Jose Cuervo tequila for more than 24 hours, plus tomato sauce marinated in triple sec, salt, garlic and tequila. To top off the unique creation, there's a balance of flavors from grated Parmesan, buffalo mozzarella, fresh basil leaves, sea salt and lime wedges. Each order comes with a complimentary pizza-inspired cocktail with unusual savory ingredients.

Alcohol-infused Pizza
Creating more alcohol-infused options for traditional foods could attract a wider audience of customers who enjoy unique flavor experiences.
Gourmet Takeaway Options
Offering gourmet takeaway options could expand a restaurant's offerings and appeal to customers looking for convenience without sacrificing quality.
Innovative Flavor Pairings
Exploring innovative flavor combinations could lead to the creation of unique menu items that set a restaurant apart from competitors.

Who This Affects Most

Food and Beverage
Restaurants and bars could incorporate alcohol-infused options and gourmet takeaway items to attract customers and increase revenue.
Tequila
Tequila brands could partner with restaurants and bars to create unique menu items that both promote their brand and offer customers a new taste experience.
Pizza
Pizza restaurants could experiment with innovative toppings and flavor profiles to attract customers looking for unique pizza options beyond traditional toppings.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 52%
Freshness 10%