Come Home to a 'Tender' H & M Home in London, England
Amanda Chang — December 19, 2010 — Business
References: yatzer & notcot.org
Shoppers in London, England can now come home to something a little more artsy with the 'Tender' H&M Home. Inspired by the notion of 'ready made' and 'found art,' designer Martin Huberman of Normal Studio started the 'Tender' project for the launch of H&M's Home Collection.
Using basic home necessities such as clothes pins, the installation was completed in six months with five installations in total. For more images of the 'Tender' H&M Home, check out the photo gallery.
Using basic home necessities such as clothes pins, the installation was completed in six months with five installations in total. For more images of the 'Tender' H&M Home, check out the photo gallery.
Trend Themes
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Artsy Installations — Opportunity for artists and designers to create unique and creative installations using everyday objects.
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'ready Made' Art — Opportunity to explore the concept of 'found art' and create art pieces using existing materials.
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Home Collection Launches — Opportunity for retailers to create buzz and excitement around new home collections through innovative installations.
Industry Implications
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Art and Design — Opportunity for artists and designers to showcase their creativity and skills through installations and art projects.
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Retail — Opportunity for retailers to enhance the shopping experience and engage customers through unique and artistic installations.
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Home Decor — Opportunity for home decor brands to differentiate themselves by incorporating art and creative installations into their product launches.
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