Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Come Home to a 'Tender' H & M Home in London, England

 - Dec 19, 2010
References: yatzer &
Shoppers in London, England can now come home to something a little more artsy with the 'Tender' H&M Home. Inspired by the notion of 'ready made' and 'found art,' designer Martin Huberman of Normal Studio started the 'Tender' project for the launch of H&M's Home Collection.

Using basic home necessities such as clothes pins, the installation was completed in six months with five installations in total. For more images of the 'Tender' H&M Home, check out the photo gallery.