New Year’s Nation links up New Year’s Eve parties across the country via the web. This year, DJ AM and Travis Barker will be reunited at the Los Angeles party, the first time spinning together since the plane crash. Taking a full year to plan the one day party, the NYN bosses leave nothing to chance. They get people in quickly, get them served quickly, and provide high end entertainment, and loads of interactivity. It’s a one-price-fits-all event, and attendance is at a comfortable level.
Key Themes Behind This Trend
- Virtual Event Linkups
- Technology-enabled events that can connect people across various locations, providing unique engagement opportunities.
- Interactive Entertainment
- Providing participatory entertainment that can actively engage with the audience will make the event experience more memorable.
- One-price-fits-all Events
- Offering a comprehensive cost to attendees can help simplify the process and increase accessibility for events.
Where This Applies
- Event Planning
- Innovative technologies enable collaboration, communication and customization for event planners to create increasingly dynamic experiences.
- Entertainment
- By creating participatory experiences that interact with audiences, entertainment companies can create loyalty, attachment, and increase word of mouth marketing.
- Hospitality
- Creating a comprehensive and all-inclusive experience for attendees can increase repeat business and generate buzz for future events.
