Alice Temperley of Temperley London decided to forgo the traditional runway show in favor of a two-day loft presentation and online video presentation of her Autumn/Winter 2009/2010 collection.
Temperley London's Autumn/Winter 2009/2010 collection was inspired by the Orient and Far East culture. With flowing tunics, high-waisted harem pants and origami details seen on a number of styles, this line is as beautiful as it is exotic.
Implications - Alice Temperley says that she was "looking for an alternative way to show" her collection for quite some time before she came up with the idea of creating a video. She states that a video may be a "greener way to reach a wider audience."