Alice Temperley of Temperley London decided to forgo the traditional runway show in favor of a two-day loft presentation and online video presentation of her Autumn/Winter 2009/2010 collection.
Temperley London's Autumn/Winter 2009/2010 collection was inspired by the Orient and Far East culture. With flowing tunics, high-waisted harem pants and origami details seen on a number of styles, this line is as beautiful as it is exotic.
Implications - Alice Temperley says that she was "looking for an alternative way to show" her collection for quite some time before she came up with the idea of creating a video. She states that a video may be a "greener way to reach a wider audience."
What's Driving This Trend
- Video Presentations
- Creating online video presentations of fashion collections offers a greener and more accessible way to reach a wider audience.
- Oriental-inspired Fashion
- The trend of incorporating elements of the Orient and Far East culture into fashion collections provides a beautiful and exotic aesthetic.
- Alternative Runway Shows
- Moving away from traditional runway shows in favor of unique and unconventional presentations allows for more creative and innovative ways to showcase fashion collections.
Who This Affects Most
- Fashion
- The fashion industry can explore the potential of online video presentations to showcase collections and reach a wider audience in a more sustainable way.
- Digital Marketing
- The rise of video presentations in the fashion industry creates opportunities for digital marketers to develop strategies for promoting and distributing fashion content online.
- Event Planning
- The shift towards alternative runway shows opens up possibilities for event planners to create unique and experiential fashion presentations.
