A new online telecommunication provider utilizes whimsical UX and UI design to attract youthful audiences. To keep relevant with the times, businesses like that need to look into creative solutions that will capture the consumer's attention. As a result, Fizz turns to a group of Quebec-based creatives from agency Ogilvy Montreal for its brand launch.
The result entails a "lively and vibrant brand" identity that makes use of contemporary typography, attention-captivating colors, and playful illustrations. As a visually friendly aesthetic goes a long way, this will definitely boost the interest in the telecommunication provider. With a series of whimsical ads, one can definitely infer that Fizz is targeting a younger crowd with its physical and digital presence.
Photo Credits: Consulat/ Simon Duhamel