Apple recently launched a new iMessage sticker pack dedicated to the popular Apple TV+ show 'Ted Lasso,' which stars Jason Sudeikis as a small-time football coach hired to train a soccer team in England.
The new stickers include a range of 'Ted Lasso' characters and props, all of which can be used in both iMessage and Clips, the video production app. In order to use the new sticker pack, all users have to do is download it from the Apple Store and it will be automatically integrated into their iMessage emoji portfolio.
This fun and simple marketing feature highlights Apple's unique ability to cross-promote content throughout its larger ecosystem of products. In this case, by simply owning an iPhone or iPad, fans of the Apple + show will receive exclusive access to the 'Ted Lasso' sticker pack.
Key Themes Behind This Trend
- Tv-based Sticker Packs
- The popularity of TV show-based sticker packs presents an opportunity for businesses to partner with popular shows and offer exclusive sticker packs to fans.
- Cross-promotion Ecosystems
- Businesses with large ecosystems can leverage cross-promotion to promote exclusive content, like Apple's 'Ted Lasso' sticker pack.
- Social Media Customization
- The trend of customized emoji and sticker packs allows businesses to create a more personalized connection with their audience on social media.
Where This Applies
- Entertainment
- The entertainment industry can capitalize on the trend of TV-based sticker packs by creating exclusive sticker packs for fans of their shows or movies.
- Social Media
- Social media platforms can offer businesses the opportunity to create customized sticker packs for their fans, further engaging their audience and building brand affinity.
- Mobile Devices
- Mobile device manufacturers can offer unique sticker packs as exclusive features on their devices, like Apple's 'Ted Lasso' sticker pack, to incentivize purchasing and increase brand loyalty.
