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Function-Focused Tech Sportswear

C.P. Company and Patta Join Forces for The SS19 Season

— April 1, 2019 — Fashion
Dutch streetwear label Patta works in collaboration with tech sportswear label C.P. Company on a collection designed for the Spring/Summer 2019 season. The joint effort results in a series of technical pieces that spotlight the special garment dyeing process by C.P. Company, as well as its progressive fabric methods.

Patta works with the Italian label in order to push the designs in a more stylistic angle as well. The silhouettes are highly functional, created with fabric materials meant to resist water and wind conditions without disrupting breathability. Some details include mesh-backed zipper and sling straps to make portability more seamless. The pieces are directed to a new generation of urban-focused individuals, who are fashion conscious and active in different environments.
Trend Themes
1. Tech-driven Sportswear - The collaboration between C.P. Company and Patta highlights tech-driven sportswear that combines functionality with style.
2. Specialized Garment Dyeing - C.P. Company's special garment dyeing process is spotlighted in the collaborative collection with Patta, creating opportunities for further innovation in this area.
3. Seamless Portability - The use of mesh-backed zipper and sling straps in the collaborative collection by C.P. Company and Patta signals a trend towards more seamless and practical portability in fashion.
Industry Implications
1. Sportswear - The tech-driven sportswear showcased in the collaboration between C.P. Company and Patta provides an opportunity for disruption in the sportswear industry by combining fashion with functionality.
2. Fashion Design - The collaboration between C.P. Company and Patta shows opportunities for innovation in the fashion industry, by exploring new materials and specialized garment dyeing techniques.
3. Outdoor Apparel - The focus on water and wind resistance in the collaborative collection by C.P. Company and Patta highlights a trend for disruption in the outdoor apparel industry, by offering greater functionality without sacrificing style.
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