Patta and Tommy Hilfiger join forces once again on a new collection that is officially launching on December 9th with an early Patta exclusive launch on December 2nd. The first collection between the two was inspired by the Pan-African flag, which is a strong symbol of Black liberation on a global scale. There were archival looks that brought forth vintage aesthetics and celebrations of Black culture.
This latest range joins the Fall/Winter 2022 offerings and it celebrates the hip-hop scene of New York. The overall looks stem from streetwear heritage above all else. Edson Sabajo, Co-founder of Patta tells Highsnobiety that “The collection is basically an ode to New York City and the nineties, one of the golden eras of hip-hop, the city has been instrumental for both brands, as has the genre and its culture.”
Image Credit: Patta, Tommy Hilfiger
Key Themes Behind This Trend
- Hip-hop-infused Streetwear
- A trend of infusing streetwear with Hip-Hop themes is emerging.
- Collaborative Collections
- A trend of creating collaborative collections between iconic brands is on the rise.
- Vintage Aesthetics
- A trend of bringing forth vintage aesthetics inspired by various cultures is becoming popular.
Where This Applies
- Fashion Retail
- Fashion retail companies can tap into the trend of Hip-Hop-infused streetwear to target a younger demographic and stay relevant.
- Music
- Music industry professionals can leverage the trend of collaborations that champion Black culture to showcase their brand through artists and influencers in the hip-hop industry.
- Advertising
- Advertising firms can disruptively innovate by incorporating vintage aesthetics that celebrate different cultures into their advertising campaigns to resonate better with diverse audiences.
