The Nabisco Team USA Chips Ahoy! cookies are an Olympics-themed treat that's arriving ahead of the 2021 Tokyo Olympics to get fans ready for the games. The cookies are a limited-edition product that sees the traditional chips in the recipe replaced with red, white and blue ones to call to mind Team USA. The cookies are still loaded with regular chocolate chips, which will make them a loaded treat to enjoy when watching the games.
The Nabisco Team USA Chips Ahoy! cookies are being launched alongside a sweepstakes called the Togetherness Games that's taking place through August 9, 2021. Participants can win an array of prizes including a grand prize luxury camping trip for four as well as more than 4,000 other instant-win prizes.
Image Credit: Nabisco
What's Driving This Trend
- Athletic-themed Food
- There is an opportunity for companies to create products with athletic and sports themes and motifs.
- Patriotic-themed Food
- Companies can take advantage of national holidays and events to create and market products with patriotic themes and colors.
- Collaborative Sweepstakes
- A sweepstakes and giveaway partnership can be a disruptive innovation opportunity for companies to create hype around their products while offering potential customers an incentive to engage.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has an opportunity to create themed products and capitalize on national holidays and events.
- Sports and Athletics
- Sports and athletics industries can collaborate with food and beverage companies to create exclusive and limited-edition products for fans.
- Marketing and Advertising
- Marketing and advertising industries can use collaborative sweepstakes to create buzz around products and engage with potential customers.
