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Athletically Rebranded Logos

Danielle Hernandez Imagined Tech Companies with Sports Team Logos

— April 9, 2014 — Lifestyle
Danielle Hernandez, in partnership with popular website Mashable, re-imaged tech-giants' logos as sports team logos. Inspired by March Madness, Danielle made the logos with basketball jersey aesthetics.

Some team names she used include the Netflix 'Bingers,' the Microsoft 'Windows,' and the Facebook 'Stalkers.' Many of the graphics include the team mascots too. For example, Apple appropriately has an angry-looking apple as it's mascot -- his anger could be attributed to the bite taken out of him.

Some people do not share the same enthusiasm for the college basketball tournament as others do, so these graphics are the perfect way to include people with different interests. The logos infuse both jersey-like graphics and technology into one awesome picture!
Trend Themes
1. Sports-inspired Logos - Companies can explore sports-inspired logo designs to attract diverse audiences.
2. Brand Image Reinvention - Tech companies can consider reinventing their branding to appear more approachable and fun.
3. Crossover Design Trends - Designers can further explore crossover design trends that merge different themes, such as sports and technology.
Industry Implications
1. Tech Industry - Tech companies can utilize sports-inspired logos to diversify their branding and attract a wider range of customers.
2. Graphic Design Industry - Graphic designers can consider developing more crossover design concepts that merge different themes or industries.
3. Sports Industry - Sports teams or associations can capitalize on the popularity of tech giants and explore partnership opportunities for co-branding merchandise or events.
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